The company’s annual sales and marketing expenditure tops $1.16B as ad trends and tariffs influence its outlook ...

At Prayagraj’s Magh Mela, brands are leveraging heavy footfall with immersive on-ground activations, prominent signage and BTL campaigns ...

The projected 7.41% digital AdEx increase next year therefore conceals a redistribution dynamic. Additional funds will enter the ecosystem, but disproportionately toward performance-driven, ...

Ad spending rose nearly 25% before the game, with 10-second TV spots costing Rs 30–40 lakh, compared with Rs 20–25 lakh during other World Cup matches ...

Tanushree Radhakrishnan has announced that she has joined Publicis Media, taking on the role of Global Media Lead, PGD. She shared the update in a recent LinkedIn post, conveying her excitement about ...

WPP announced that it will collaborate with Nederlands Olympisch Comité Nederlandse Sport Federatie (NOC NSF), the Dutch ...

Toby Benjamin has taken on the role of Chief Media Officer at dentsu UK, signalling a significant leadership move within the ...

Sarah Barron has stepped into the position of Chief Commercial and Operating Officer at Domino's Pizza UK & Ireland. She ...

The ninth edition of em India Brand Conclave (IBC), taking place in Mumbai today, is poised to gather some of the brightest ...

Cheil South West Asia (SWA) has announced the appointment of Sungkyoon Kim as the President and CEO of the Cheil SWA group.

Varun Gupta, Co-founder of GoBoult, said marketing makes up nearly 35% of overall expenses, with a substantial share going ...

Dentsu-e4m’s 2026 report shows e-retail captured 25% of digital ad spends, highlighting a major shift in how brands plan and ...