Tira, the omnichannel beauty destination from Reliance Retail, today unveiled its new brand campaign, ‘YOU. MORE THAN ANYTHING’, a cultural moment redefining beauty as personal, fluid, and reflective ...

At the e4m India Brand Conclave, Gunjit Jain of Colgate-Palmolive India highlighted the brand’s push into AI, digital commerce and a product-services loop ...

At IBC, Deepesh Ladiwal, Marketing Lead Consumer Business, ASUS India, explained how tech brands are shifting focus from hardware specs to crafting purpose-led narratives ...

At e4m India Brand Conclave 2026, leaders said digital drives decisions, but omnichannel success relies on a unified brand core ...

Ratanjankar, Senior VP at Reliance Retail, outlines how a customer-first approach and data-led personalization are transforming India’s diverse retail ecosystem ...

At the e4m India Brand Conclave 2026, Skoda India’s Ashish Gupta shared how the brand is sharpening its marketing to stand ...

Forever New has appointed Shifali Singh as its new Country Director for India, placing her at the helm of one of the brand’s key global markets. The move signals a shift in leadership as the fashion ...

As per the dentsu-e4m Digital Advertising Report 2026, FMCG remained the top advertising category in 2025, but e-commerce stood out as the fastest-growing segment ...

India’s digital ad share may touch 70% by 2027, but lower pricing and performance-led spends limit value parity, experts say ...

At Prayagraj’s Magh Mela, brands are leveraging heavy footfall with immersive on-ground activations, prominent signage and BTL campaigns ...

The projected 7.41% digital AdEx increase next year therefore conceals a redistribution dynamic. Additional funds will enter the ecosystem, but disproportionately toward performance-driven, ...

Ad spending rose nearly 25% before the game, with 10-second TV spots costing Rs 30–40 lakh, compared with Rs 20–25 lakh during other World Cup matches ...