Young men and women are increasingly diverging in voting patterns, political views and along cultural lines, as research by ...

Television audience measurement body Barb has collaborated with media advisory firm MediaSense and AI data cloud business Snowflake for a cloud-based system for storing, processing and distributing ...

GLOBAL – Google has made its open-source marketing mix model (MMM), Meridian, available to marketers and data scientists. Google first launched the MMM in March 2024 and has since tested it with ...

Denis Pirie, long term Codeline adviser for MRS and company secretary of CMR Group, died on 18th January at his home in ...