Streaming platform FanCode has agreed a three-year extension to its exclusive Formula 1 rights deal in India, along with ...

Six Swiss sports bodies have come out against a proposal to lower the country’s television licence fee, claiming it would ...

Cloud-based HR software firm HiBob has upgraded its backing of Fulham to become the new sleeve sponsor of the Premier League ...

Hero Motorcorp-owned electric mobility brand Vida has signed a three-year deal as the main shirt sponsor of Indian Premier ...

Nexo has made good on its plans to expand its tennis sponsorship portfolio by becoming the first cryptocurrency firm to sponsor a grand slam with the Australian Open.

The Big 12 is in advanced talks with a private equity firm backed by RedBird Capital Partners and Weatherford Capital to ...

Cadillac is returning as a title sponsor of a PGA Tour tournament for the first time in a decade, putting its name to the new ...

EHF Marketing will sell media rights to European club handball competitions from 2026, but Infront will retain its full sales ...

New National Rugby League (NRL) entrant Perth Bears has signed up Cash Converters as its first ever front-of-shirt sponsor.

The Triathlon World Tour is to debut in 2027, the latest development in the burgeoning relationship between the Professional ...

The Agnelli family has unanimously rejected a bid from cryptocurrency firm Tether for its majority stake in Serie A club ...

AS Roma has ended its long-running search for a sleeve sponsor, announcing a new deal with budget airline Wizz Air.