Dove, a personal care brand, transformed its brand image and significantly increased sales by launching the Campaign for Real Beauty, which aimed to redefine beauty standards in the global beauty ...

Agencies talk about owning, entering and activating culture – but Atlanta's World Cup crowds showed it happening in neighbourhood bars and parking lots, with or without a brand in sight. Kelly ...

WARC gives world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Read daily effectiveness insights and the latest marketing news, curated by ...

From WARC, Analytic Partners, BERA.ai, Prophet and System1 There’s a major disconnect between the goals that CMOs are focused on and the objectives of the C-Suite. Inside marketing departments, silos ...

Part of WARC’s Evolution of Marketing programme, The Future of Measurement highlights emerging trends in media and creative measurement. Part of WARC’s Evolution of Marketing programme, The Future of ...

The WARC Marketer’s Toolkit is back. As the industry fights a battle on three fronts against economic uncertainty, societal changes and AI-driven disruption, this Toolkit is your essential guide to ...

ABN AMRO, a Dutch bank, increased job applications by testing potential candidates online. ABN AMRO, a Dutch bank, increased job applications by testing potential candidates online.

UltraTech Cement, a cement brand, aimed to strengthen its brand association with nation-building among future consumers in India through a campaign that highlighted the impact of infrastructure on ...

Cannes Lions jury president Bertille Toledano and juror Jane Wakely join WARC's Amy Rodgers to share tips for aspiring winners of the Creative Effectiveness Lions, including lessons from this year's ...

This report summarises what we at WARC learned from Creative Impact 2026, and the wider Festival.

The Creative Impact track brings effectiveness to the heart of the sprawl that is the Cannes Lions Festival; in our new report, WARC’s editors bring you 10 effectiveness trends from advertising’s ...

Insights from James Hurman on "Future Demand" and how to achieve the best market position and ROI.