You can now officially book Southwest Airlines flights with an assigned seat. The booking process now features a seat map, ...

Southwest Airlines launches ticket sales for flights with assigned seating in major policy U-turn - All Southwest tickets ...

The new offering launches with Peet's "Off the Grid" medium roast blend and supports Southwest's broader strategy to improve ...

Southwest Airlines has officially begun selling assigned seats, though the open seating policy will remain in place on ...

Southwest Airlines and Peet's Coffee announced a new partnership with the coffee roaster becoming the "official coffee ...

“Southwest open seating is the ultimate expression of its founding ethos: to make air travel affordable and accessible for ...

Southwest Airlines allows passengers to book assigned seats, new fare classes for travel starting on January 27, 2026.

Travelers who need airfare for a late 2025 or early 2026 trip can save money this week by booking with Southwest.