YouTube continues to lead in the streaming market, with advertising revenue increasing by 13% year over year, according to Alphabet, Google’s parent company, in its second-quarter earnings report released on Wednesday. This growth brings YouTube’s total ad revenue to $9.8 billion, up from $8.7 billion in the same period last year.

YouTube, the world’s biggest video platform, keeps eating a bigger portion of the ad-spending pie. For the second quarter of 2025, YouTube’s advertising revenue increased 13% year over year, to reach $9.

YouTube generated approximately $9.8 billion in ad revenue in Q2 2025, up from $8.7 billion a year ago—a 13% year‑over‑year increase.