FC Copenhagen and adidas launch the 2026/27 away kit featuring the Originals Trefoil logo to celebrate the club's traveling terrace culture.

Inside the sportswear giant’s master class in cultural marketing, real-time activation and star-powered storytelling.

David Bowie's song "Five Years," which Meta used in a supposedly inspiring advertisement, is about humans learning that they have five years left to live before the apocalypse.

The new training line, which blends Superstar-inspired design with Climacool, AdiSoft and Lycra Adaptiv technologies, is ...

SPAIN may have won the World Cup title, but Sir David Beckham is the real winner, appearing in every ad break and taking home ...

La nueva colección de Song for the Mute x adidas es una de esas colaboraciones que no se limitan a recuperar una silueta conocida, sino que la desmontan, la ensucian, la vuelven más extraña y ...

Adidas Originals has recently opened a new flagship store in Song Wat, one of Bangkok's most vibrant neighbourhoods. Rapidly emerging as a hub of creativity and inspiration, the historic community, ...

Jan 14, 2022; Miami, Florida, USA; Canadian rapper Drake attends the game between the Miami Heat and the Atlanta Hawks at FTX Arena. Mandatory Credit: Sam Navarro-Imagn Images Just when you thought ...

“That was a big mistake ... I should have said yes,” Springsteen told Bono at the Tribeca Film Festival on June 13 KMazur/WireImage Bruce Springsteen apologized for refusing Bono's request to use his ...

Bono gave Bruce Springsteen a hard time for refusing to license his song “Girls in Their Summer Clothes” for a commercial for the clothing brand Gap in partnership with Bono’s AIDS foundation (RED).

The spot’s meta narrative, which follows the players as they shoot a commercial on a soundstage and start dribbling through other film and television sets, generated a more positive reception among ...

The partnership comes to life through an assortment that moves fluidly between the pitch and the street. Fan-ready FIFA-branded jerseys sit alongside soccer-inspired footwear and apparel designed for ...