FC Copenhagen and adidas launch the 2026/27 away kit featuring the Originals Trefoil logo to celebrate the club's traveling terrace culture.
Inside the sportswear giant’s master class in cultural marketing, real-time activation and star-powered storytelling.
David Bowie's song "Five Years," which Meta used in a supposedly inspiring advertisement, is about humans learning that they have five years left to live before the apocalypse.
The new training line, which blends Superstar-inspired design with Climacool, AdiSoft and Lycra Adaptiv technologies, is ...