this week unveiled the new name of her new lifestyle brand, As Ever, revealing that she dropped the initial American Riviera Orchard moniker. However, it shortly emerged that As Ever’s logo ...

Just like the brand’s logo, the brand’s name is full of meaning, too. In an Instagram video, Meghan explained, “As Ever essentially means ‘as it’s always been,’ and if you’ve ...

The brand’s official Instagram account also reflects the name change and the new logo, which features a palm tree and two hummingbirds on either side. Us Weekly understands that the palm tree ...