IKEAの家具といえば、購入者が説明書を見ながら自分の手で家具を組み立てる必要があります。そんなIKEAの家具の説明書を3Dアニメーションでわかりやすく表示するのが「Flat Pack, Step by ...

Despite the popularity of augmented reality, AR wearable technologies haven't gained traction due to the weight and bulk associated with batteries and electronic components, and the suboptimal ...

Benieuwd hoe een stoel of tafel uit de nieuwe IKEA catalogus in je eigen huis zou staan? Met de vernieuwde IKEA catalogus app kan men dit direct zien. Via augmented reality komen producten in iedere ...

The IKEA Kortlinje is a digital clock that costs around 20 dollars, featuring a hygrometer and thermometer. It’s another ...

Discover how immersive experiences are transforming in-person shopping. From AR mirrors to sensory design, explore the future of retail and why physical st ...

Every machine is built twice, the first time digitally and the second time in its physical form. The success of every program depends on how closely those two versions stay aligned. That sounds ...

Aside from the holographic line blazing up the route in front of him, it was a rather normal day at the crag for Ben Pearman. Catching a brief weather window in the chilly Rockies spring, he and two ...

In this episode of Marketing Made Simple, Lucas and Luna explore how IKEA uses augmented reality to transform the furniture shopping experience. Launched in 2017 with the IKEA Place app and updated ...

Create an account to access more content and features on IEEE Spectrum, including the ability to save articles to read later, download Spectrum Collections, and participate in conversations with ...

Behind the historic charm of many New England homes is an often-overlooked problem: their walls contain little to no insulation. That can make houses hotter in summer and chillier in winter. In some ...

Snap’s Specs are big but not impossible to pull off. That’s Snap CEO Evan Spiegel showing them off. Earlier this year, I went to a play in New York where all the actors were prerecorded volumetric 3D ...

Snap Inc. unveiled the company’s new “Specs” augmented-reality glasses on Tuesday with an eye-watering $2,195 price tag – and CEO Evan Spiegel is touting the devices as a potential replacement for ...