If you’ve spent even a fraction of the time I have obsessing over weird, old, obscure BMWs, you’ve very likely heard of ...

BMW Alpina is now a standalone car brand, joining BMW, Mini, and Rolls-Royce.

BMW had silently updated its roundel logo without any formal announcement. The new look was first introduced on the iX3 in September 2025. Now, the brand is going to use it on all the other cars from ...

Over three years after BMW first announced the Alpina acquisition, the transition is finally done. Starting in 2026, BMW Alpina will run as its own brand within the BMW Group, much like BMW M, but ...

BMW has updated its iconic logo, and if you squint, you might be able to see the differences. The changes are subtle, but that's a good thing, as the company readies to roll out its Neue Klasse design ...

The new i3 is a drastic improvement over the outgoing model as BMW’s first Neue Klasse electric sedan. After the first pre-series models rolled off the production line, BMW is preparing to begin mass ...

Nearly all EV owners would stick with electric for their next vehicle, a new study found. With improvements in ...

Each incident has peeled back the same uneasy layers: excessive speed on crowded city roads, the shadow of influence and ...

BMW is changing its logo. The company will start putting it on all of its vehicles, beginning in February. It looks nearly identical to the logo it is replacing. In fact, the new BMW logo is so ...

German automaker BMW is preparing to globally adopt its seventh-generation logo, featuring a minimalist design that is consistent across gasoline and electric vehicles to optimize the digital ...