The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL’s inspirational “Belief Is a Superpower,” a heartstring-tugging thank-you to coaches ...

This year's crop of game-day ads take viewers from tropical islands to snow-dappled slopes with the likes of Lady Gaga, Spike Lee, Emma Stone, and many more. Ryan Coleman is a news writer for ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

Add Yahoo as a preferred source to see more of our stories on Google. Rock music and Super Bowl commercials have gone hand in hand for decades, but one 1980 classic has now been crowned the best of ...

Super Bowl Sunday is almost here, which means some of the best commercials of the year will soon grace our television screens. Pepsi took direct aim at its biggest competitor with its 2026 Super Bowl ...

The 2026 Super Bowl is a face-off of epic proportions – and not just the Seahawks versus the Patriots. This year, brands duking it out to have the most talked about commercials spent as much as $10 ...

If you're wondering whether it is truly worth the $8 to $10 million cost per 30 seconds to air a commercial during the Super Bowl, just ask the creative minds behind the pro-Jesus advertising campaign ...

Here is our critic’s survey of this year’s Super Bowl commercials, from best to worst to A.I. By Mike Hale What do the 2026 Super Bowl ads tell us? That we obsess over our weight while guzzling beer ...

USA TODAY Ad Meter is returning for its 38th edition to rate Super Bowl commercials. Readers can register to become an Ad Meter panelist and vote for their favorite ads. Voting opens on Wednesday, ...

It also pokes fun at OpenAI’s advertising plans in a new Super Bowl ad. It also pokes fun at OpenAI’s advertising plans in a new Super Bowl ad. is a news editor with over a decade’s experience in ...

Chris Hemsworth and Elsa Pataky team up for Amazon Alexa’s Super Bowl ad, with the AI-powered assistant playfully terrorizing the “Thor” actor. The AI safety and research company takes a shot at ...