H&M reported weaker-than-expected fourth-quarter sales on Thursday due in part to a late Black Friday, but said sales were up ...

Every year, Black Friday looms as the biggest spectacle for ... These companies have mastered the art of using scarcity, not just as a marketing ploy, but as a core element of their innovation ...

Our Black Friday weekend strategy is to make sure we are messaging relevant messages to our customers in the markets where we are running the Placecast program,? said Jenn McClain, director of ...

H&M, the Swedish fast-fashion retailer, reported weaker-than-expected sales for the fourth quarter, partly due to a late ...

As the official kickoff of the holiday shopping season, Black Friday has long been a crucial day for retailers. But the storied day of doorbuster deals has changed quite a bit in recent years.

H&M's fourth-quarter sales fell short expectations, partly due to a late Black Friday. CEO Daniel Erver notes marketing ...

During the “Unlocking New Location Marketing Opportunities” keynote session, the executive detailed Macy’s Black Friday in-store campaign in which customers were prompted to install its app ...

The film posted a Black Friday Mall Snapchat Geofilter that was available for ... Perhaps the biggest news pertaining to Snapchat?s marketing in the past weekend pertains to the platform itself: its ...