To boost sales and patronage, companies pioneered Black Friday sales which transformed the shopping landscape by introducing ...

H&M's fourth-quarter sales fell short expectations, partly due to a late Black Friday. CEO Daniel Erver notes marketing ...

H&M reported weaker-than-expected fourth-quarter sales on Thursday due in part to a late Black Friday, but said sales were up ...

Hennes & Mauritz sales disappointed investors as the timing of Black Friday weighed on its quarterly figures while the new ...

H&M, the Swedish fast-fashion retailer, reported weaker-than-expected sales for the fourth quarter, partly due to a late ...

STOCKHOLM (Reuters) -Swedish fast-fashion retailer H&M reported weaker-than-expected fourth-quarter sales on Thursday due in ...

As the end of the year draws closer, shopping season is in full swing. On Black Friday, November 29th, retailers will offer ...

Patagonia’s marketing strategy urging sustainability, and the promotion of used Patagonia goods, is working and the company’s overall sales have increased.

There are three core steps to any Black Friday sale: Decide your discount amount Promote your store’s discount before and during the sale with innovative marketing channels. Engage with visitors to ...

In this article, we’ll cover 6 BFCM marketing tips you can implement in a matter of hours – not days – so you can win big (even if you waited till the last minute). Let’s face it: Black Friday Cyber ...

The dust has settled on another record-breaking Black Friday and Cyber Monday (BFCM), and brands are left with a treasure ...