From Cadbury launching goo sachets to Birds Eye finally revealing what happens to waffle holes, here are the gags that really got us this year.

Many of this year’s April Fools’ stunts from brands have consumers wishing the fake products or offerings are real. Here’s how seven brands got inventive to prank consumers. Edible’s stunt involves a ...

The origins of April Fools’ Day are mysterious, and historians haven’t been able to pinpoint exactly how the annual celebration of hoaxes began. But these days, it’s a bona-fide marketing tradition.

There's a long history to April Fools' Day, a tradition that may date back to the 15th century. But these days it's mainly about getting attention for your product or brand – despite companies' gags ...

While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public relations challenges.

This year's April Fools' Day marketing stunts feature everything from a grass keyboard from Yahoo to a 5-year cruise from Duolingo and Carnival.

Why would a brand put itself out there on April Fools' Day? Well ... While the Drone Delivery Service is a prank, BabyQuip is a real company and you can get $25 off your order on BabyQuip's ...

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes ...

The occasion inspires brand campaigns featuring pranks, offers and fake product launches to grab people’s attention ...

While it’s not an official holiday, April Fools’ Day is celebrated across the world, with individuals and even major brands joining ... In France, a common prank involved placing a paper ...

People are known to pull pranks on April 1st, but how did April Fools' Day begin and why? Here's all you need to know about ...