The Agency: Unfiltered returns – Amy & Kirsten talk TikTok, the reality of influencing and what to expect in series three
BBC Scotland’s BAFTA Scotland-winning reality show The Agency: Unfiltered is back for a third series, offering an exclusive behind-the-scenes look at Scotland’s largest influencer agency, Aquarius ...
Behind Poppi’s influencer-led Super Bowl commercial and social campaign
Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game ...
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Ethical Social Media Marketing: 15 Ways to Responsibly Curate Content
Social media content curation requires more than creativity—it ... "Whenever we partner with micro-influencers to promote a client's product, we ensure that every post has a clear disclaimer, such as ...
Behind Nascar’s evolving strategy—what brands need to know
STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...