Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

I've noticed a lot of confusion in the industry between what is described as personalisation and what is actually sophisticated segmentation.

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your ...

Pages Latest Report] According to a market research study published by Custom Market Insights, the demand analysis of Global Digital Experience Platform DXP Market size & share revenue was valued at ...

Explore the challenges and risks of incorporating AI in branding strategies, emphasizing the importance of human-centric ...

Operational best practices include making marketing plans based on insights and data; prioritizing measurements of data for customers using uniform key performance indicators; and ensuring that ...

In the high-stakes arena of South African retail, the currency of loyalty is undergoing a fundamental revaluation. For ...

Every year, Ramadan tests whether brands truly understand the people they serve – not just culturally, but behaviourally.

Q4 2025 Earnings Call February 10, 2026 4:00 AM ESTCompany ParticipantsJemima Benstead - Head of Investor RelationsZoran ...

Netflix stock is down amid the tech slowdown, but strong earnings, upbeat guidance, and a potential Warner deal could boost its edge. Learn more about NFLX stock here.

HVAC Systems Market size was valued at USD 169 Billion in 2025 and the total HVAC Systems revenue is expected to grow at a ...