Research on the perception of color differences is helping resolve a century-old understanding of color developed by Erwin Schrödinger. Los Alamos scientist Roxana Bujack led a team that used geometry ...

Gubernatorial candidate Bruce Blakeman demanded New York state adopt the International Holocaust Remembrance Association’s ...

The government says it's formally adopted a definition of antisemitism to mark Holocaust Memorial Day today, Tuesday,7.

As macroeconomic factors squeeze personal budgets nationwide, perceived value has emerged as one of the primary factors shaping consumers’ quick-service restaurant choices and habits.

By Ankita MahalanobishAmid the controversy over the Supreme Court first accepting the Union government’s 100-metre elevation formula for a uniform definition of ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

Background: Brand loyalty is crucial for brand marketing effectiveness. Typically, companies may struggle with user feedback and advertising impact, making it challenging to establish consumer habits ...

A single phrase can follow you for a lifetime. For me, it was this: Perception is reality. It was one of the first lessons drilled into me during Plebe Summer at the U.S. Naval Academy. It felt like a ...