Investopedia / Joules Garcia A company uses a mission statement to define its culture, values, ethics, and fundamental goals. A company uses a mission statement to explain its purpose for being in ...

At a minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate.

Writing a vision statement for your business can be challenging because it must define your company, values and future goals. While many established companies focus on their mission statement ...

A program (e.g., department, school, or program) mission statement includes a description of the broad purposes the program is aiming to achieve, the primary functions or activities of the program or ...

In a nutshell, a company’s mission statement is used to define the purpose an organisation serves to its audience. It should be a bold, strong message that unifies your employees and motivates them to ...