Universal's ‘Wicked: For Good' creates a unique marketing challenge
For Good" is expected to be similar to the playbook used for "Wicked," with a few alterations to avoid oversaturating ...
NBC News4d
Universal's 'Wicked: For Good' creates a unique marketing challenge
Universal is hoping the excitement around “Wicked” can hang around — for good. The movie studio faces a unique challenge: promote and release two build-on films just one year apart.
NBC New York5d
Universal's ‘Wicked: For Good' creates a unique marketing challenge
"Wicked: For Good." The film already has pent-up audience demand following a record-breaking box office run both domestically and globally. The overall marketing plan for "Wicked: For Good" is ...
Jon M. Chu's Jumps Into the World of Dr. Seuss Following 'Wicked: For Good'
Jon M. Chu will go from 'Wicked' to Dr. Seuss as Warner Bros. sets a release date for 'Oh, the Places You'll Go!' ...