Discover what parity products are, how they work in competitive markets, and examples like smartphones that highlight differences and competitive strategies.

Judy Nevarez, president of the Realtor Association of Pioneer Valley and sales associate with Berkshire Hathaway HomeServices ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of ...

Ultimately, the best Super Bowl commercials are those that make viewers feel something while ensuring they remember something ...

Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

Our pick of the funniest, smartest, and most impactful print adverts around.

Have you ever tried to find inspiration for ads by scrolling your own Facebook feed? Then you know that most companies’ ads aren’t very compelling. Also, scrolling Facebook in this day and age is ...

On Dec. 23, Romeo Bingham posted a short but catchy jingle -- “Dr Pepper, baby, it’s good and nice,” Ad Age reported. It quickly generated 25 million views on the social media platform, inspiring ...

A homemade jingle for Dr Pepper that became a sensation on TikTok made an appearance as an advertisement during Monday night’s College Football Playoff championship game. “College football is the ...

The Federal Trade Commission (“FTC”) has reached a settlement with NextMed (also known as Southern Health Solutions, Inc.), resolving allegations that the telehealth company misled consumers through ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Football fans watching TV For decades, television advertising has been a game of creativity ...

Generative engine optimization, or GEO, is starting to feel like an unwinnable game. Every time brands think they’ve figured out how it works, there’s a new level to beat. The latest challenge, ...