Creating a successful brand requires all the business basics, but in many cases there’s also a touch of alchemy — the unexpected but essential element that gives a brand its distinctive character.

Lewis Eves does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

With the recent 80th anniversary of the end of World War II, global security remains a pressing concern for Japan and the U.S. Washington is managing at least two complex geopolitical conflicts, in ...

The Japan Air Self-Defense Force's F-15 fighters holding a joint military drill with the U.S. B-52 bomber on Dec. 10, 2025. (Japan's Ministry of Defense/AP) Japan is barreling forward with efforts to ...

The Bank of Japan moved to slow inflation as the prime minister is borrowing more to fund an ambitious effort to build up industry and support households. By River Akira Davis Reporting from Tokyo ...

As military tensions between China and Japan reach the highest level in more than a decade, the sparsely populated island of Yonaguni finds itself right on the front lines. Sitting just 110 kilometers ...

Athleticwear retailer Gymshark, which has been making waves in New York City via weightlifting events and the opening of its U.S. headquarters last year, will fully dive in on Dec. 13 with the opening ...

Prime Minister Sanae Takaichi of Japan has called population decline the country's "biggest problem" and set out an action plan for her ministers to follow in hopes of tackling the issue. These ...

China and Japan exchanged angry words in recent days after Japan’s new prime minister said her country would regard an attack on Taiwan as an “existential threat” to security in the region. The two ...

Gymshark is holding a Black Friday and Cyber Monday sale with up to 50% off sitewide. The sale began on Sunday, November 16 at 11 a.m. EST and includes activewear and accessories. Shoppers can get ...

Japan raised objections Saturday after China advised its citizens to avoid visiting Japan, as a feud over the new Japanese leader's remarks on Taiwan showed no signs of dying down. The government in ...