Hanes is embracing a more risqué marketing approach with “Get Comfortable,” the leading piece of a larger shift in creative direction for the over 125-year-old marketer. The basics brand is ...

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Detroit Lions defensive end Aidan Hutchinson steps off the field to front Hanes' latest campaign, bringing a new spin to the idea of comfort. Created by independent agency Special US, "Never ...

Hanesbrands Inc. shares surged more than 37% on Tuesday after a Financial Times report said that Canada’s Gildan Activewear is close to acquiring the US underwear maker in a deal valued at nearly $5 ...