Learn how Revenue Operations leaders are building a financially valid business case to justify the change management, ...

Sean Gardner, instructor and sales trainer at Joe Verde Group, shares how salespeople can master the art of closing to ...

Value stream map vs. process map, which is better for you? As with many tools and methods in Six Sigma, there isn’t a ...

When done right, strategic decision-making leads to measurable success. I’ve seen the benefits firsthand, from increased ...

Distinct buyer journey stages represent the customer’s mindset and decision-making process. An effective way to utilize sales software like a CRM system is to map out this process to create ...

An innovative, privacy-conscious alternative measures emotional responses without cameras by leveraging radio waves and AI.

Introduction The documented benefits of gender parity in leadership are emerging—women leaders have been shown to have a ...

For smaller companies, a simpler business structure limits ownerships' ability to test executives with different products, ...

Most days, ecommerce sales occur without any face-to-face interaction. Customers can find your brand online, peruse your ...

Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem. The post How the Salesforce Lead Object broke B2B marketing (and how to ...