While no one was begging for a reformulation of the Olaplex no.3, the no.3 plus complete repair treatment proves it was ...

The voluminous chop captures the same je ne sais quoi that Nia Long, Halle Berry, and Naomi Campbell embodied during that era.

Instead of continuing to sacrifice one struggle for another, I made it my mission to discover the best – and most lightweight ...

To guide to Oscars final voting, explaining how ASR eligibility works, where to mark watched, ballot changes, and more.

Powered by OLAPLEX's patented Bond Building Technology (TM) and its new Damage Defense Cationic Complex, No.3PLUS brings professional-grade repair into a faster, simpler, more modern ritual that fits ...

But before opening your wallet, it’s important to know that pre-shampoo treatments aren’t necessary for everyone, experts say. Ahead, cosmetic chemists, a dermatologist and a hair stylist break down ...

Now you can get soft and smooth hair in less than three minutes.

To celebrate the success of the “Life of a Showgirl,” the singer gave a look at her fresh-faced studio sessions.

Chloe Fineman stars in the product’s launch campaign, and is clearly a major fan of the reformulation. “No.3 has always been ...

The new No.3Plus Complete Repair Treatment is powered by the brand’s Bond Building Technology and new Damage Defense Cationic Complex, which works from cortex to cuticle by rebuilding all three ...

Three editors put the new version of Olaplex's best-selling treatment to the test.