Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Tennessee basketball lost in the Elite Eight for the second straight season, falling to Houston and a game shy of its first Final Four.

When most people think of articles of clothing associated with His Airness, they naturally think of his iconic "Air Jordan" ...

Sales of the 1980s basketball shoe worn more on the streets these days than on the court, are expected to plummet 70% over ...

The No. 1 Cougars beat the No. 2 Volunteers 69-50 in the Elite Eight on Sunday after amassing a 34-15 halftime lead.

The news hit hard and fast. The post “Confirmed UNC Status” Denny Hamlin's New Fireproof Collab With Michael Jordan Has Fans ...

At the beginning of his freshman year, Isaiah Evans wasn’t too concerned about the length of his shorts. He was happy to be ...

In a segment on ESPN's "First Take," former NBA big man Kendrick Perkins revealed the pettiness of former Chicago Bulls star ...

Will Solefly and Air Jordan have another hit on their hands? Check our Sneakers news for more upcoming releases and breaking ...

Madison Booker scored 17 points and No. 1 seed Texas outlasted fifth-seeded Tennessee 67-59 in a tight battle Saturday in the ...