Dhiraj Gupta of mFilterIt explores the growing threat of mobile ad fraud, detailing fraudsters' tactics to exploit payout ...

By opening our conference to a broader audience, we were able to welcome over 100 attendees this year, which was a record number, said Crystal Will ...

Salesforce is a powerful platform that extends far beyond basic CRM functionality. By leveraging its analytics tools, ...

As some companies pull back from their DEIA programs, others aren't just doing what's right. They're making better business ...

Leaders from Channel 4, Omnicom Media Group UK and Google share three ways to ensure that marketers remain indispensable as the driving force of growth amidst shifting priorities and tightening ...

Today, brands rely on deep analytics to measure the effectiveness of influencer campaigns. Key performance indicators (KPIs) such as engagement rates, conversion rates, cost per acquisition, and ...

Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.

Good generation optimisation in warm, wet and windy conditions in 2024 This release is a summary of Fortum's January-December 2024 Financial Statements Bulletin. The complete report is attached to thi ...

Predictive maintenance (PdM) is transforming power plant operations by leveraging artificial intelligence (AI), data ...