LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. On March 1st, 2026, The Lego Group will ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Billund, Denmark - Millions of people around the world instantly recognize the look, the feel — especially under foot — and even the sound of LEGO. The plastic blocks have shaped childhood memories ...

Were you a Lego set kid or a giant-bucket-of-Legos kid? I was a sets kid all the way — I loved, and still love, the zen feeling of building something incredible a little bit at a time. Also, every ...

Lego Group posted record sales for the first half of the year as shoppers splurged on the toy-brick maker’s sets of homegrown and licensed themes such as Lego City, Lego Technic, Lego Botanicals and ...

Which marble run is best? Marble runs are rolling ball sculptures you build yourself. You assemble tracks in all kinds of wild configurations and watch as the marbles roll down hills, around corners ...

But some sets go beyond just depicting things from pop culture or our own world. Some sets actually function, actually do something. The LEGO Minifigure Vending Machine is one such set, and it’s ...

Marblelous’ building kits feature Wi-Fi-connected Smart-Tricks that can activate your smart home. Marblelous’ building kits feature Wi-Fi-connected Smart-Tricks that can activate your smart home. is a ...

Bob Friedland’s home in Little Falls, NJ, is filled with Lego. Lego flowers adorn his dining room table. A Lego reproduction of Van Gogh’s “Starry Night” hangs in his office. He has 10 Lego city ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...

NY Toy Fair 2025 is on, and new toys are being launched as we speak. LEGO has taken the opportunity to drop several new sets, including an awesome new addition to the Marvel lineup. Coming straight ...