When the LSU baseball team lifted its eighth championship trophy Sunday, it symbolized the end of a consequential era for college sports: the beginning of name, image and likeness (NIL). New rule ...

When the LSU baseball team lifted its eighth championship trophy Sunday, it symbolized the end of a consequential era for college sports: the beginning of name, image and likeness (NIL). New rule ...

Tuesday marked the beginning of revenue sharing's impact on college athletics. Louisiana State can now directly pay ...

The impact of LSU student-athletes on the NIL landscape continues to shine across the country and now expands even further. From a recent Prime Video docuseries to innovative partnerships and ...

LSU Athletics will utilize their subscription service to directly benefit the collective, generate NIL funds.

NIL could have far-reaching implications on the trading card industry.

A new docuseries about the impact of NIL deals in college sports is coming next month.

The NIL era of college sports has begun to impact the MLB draft in a major way, with teams now competing with college programs for players.

The skyrocketing fame of LSU athletes and NIL's impact on college sports in general will be the focus point of "The Money Game," a new docuseries from Prime Video.

Social media star and retired LSU gymnast Livvy Dunne returned to the SI Swimsuit Issue for a third year and is ready to continue making an impact.

The LSU football program took a new NIL approach to land the nation's top rated transfer class for the 2025 season. Here's how Brian Kelly and his Tigers staff put the group of college transfers ...

LSU Athletics and Playfly Sports have announced that LSU GOLD, the athletic department’s award-winning premium content subscription service powered by WMT Digital and Sport & Story, is being ...