The logo's oval shape not only serves as a subtle nod at Toyota's own circular identifier but also emphasizes a depth of power and synergy that Lexus has deeply valued since the launch of its very ...

General Motors rival Lexus is changing its branding approach, forgoing the traditional Lexus logo in favor of spelled-out brand lettering. Lexus’ new branding approach will launch with the 2022 ...

Lexus’ long bet on sponsoring Hideki Matsuyama finally pays off when the golf pro becomes the first ... And under that jacket was a yellow-striped polo shirt emblazoned with the Lexus logo.

The first Lexus model to receive this different strategy was the 2022 NX, which eliminated the round badge with the signature L logo in favor of evenly-spaced letters that write Lexus. The model ...

Lexus offers the “Luster Yellow” package for both the LC 500 and LC 500h. Prices start at ¥14,350,000 (approximately $127,130) for the V8 model and ¥14,850,000 (about $131,550) for the hybrid.

Unlike Honda's bulky, boxy logo, the Lexus symbol consists of curvy thin lines that form an almost cursive L shape surrounded by an oval.Two different third-party ad agencies were responsible for ...