Oprah Winfrey reveals key change to iconic 2004 car giveaway episode she requested the night before

Oprah Winfrey revealed a key change she requested the night before the iconic 2004 car giveaway episode of ‘The Oprah Winfrey ...
Marketing Dive

Why Liberty Mutual turned a viral ad moment into a new brand character

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...