TIFFANY WHITED In many organizations, marketing and sales share the same goals but operate in separate lanes. Marketing builds awareness, shapes brand perception, and attracts potential customers ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Does your business spend too much or too little on sales and marketing? And is that money spent in the right places? To answer these questions, you need to know how much it costs to acquire and retain ...

Trust is critical when marketing and selling intangibles. We can’t handle or touch everything we buy. Intangible products and services — like consulting services, Software-as-a-Service (SaaS) and ...

In the world of business, it is important that companies are doing what they can to properly position their products to attract the right customers—and then generating sufficient business from those ...

Not too long ago, business headlines were proclaiming the death of marketing. CMO roles were being cut from major brands, and some experts warned that CMOs were becoming obsolete, or at best ...

When marketing a business for sale, the creation of an in-depth, well-structured marketing plan is critical. This plan serves as a roadmap for reaching potential buyers through suitable channels while ...

Explore promotions in career advancements, marketing campaigns, and investment strategies. Learn how promotions boost careers ...

I wanted to combine two interesting topics that today have so much attention in tech companies, social selling and AI. Another reason is that I’ve always had a curiosity on how to do better social ...

Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus ...