Generative AI has made significant strides in enhancing programmatic advertising by enabling hyper-personalisation and optimising ad creatives, placements, and bidding strategies. Ad giants like Meta, ...

Phil Duffield, VP UK at The Trade Desk, examines media buying. He expands on how brands have turned challenges into ...

The University at Buffalo is pleased to announce that Fahlgren Mortine (FM) has been awarded the media buying contract for the university. Securing an exclusive agency contract is part of the ...

Publicis Media unveiled Women's Sports Connect, a new offering that has the large media agency buying positions in women's sports and creating content Plus Icon Film Plus Icon TV ...