M. (1990) “Enhanced Explanations of Word of Mouth Communications: The Power of Relationships,” Research in Consumer Behavior 4.1: 51–83. Chahal, M. (2016) “Social Commerce: How Willing are Consumers ...

Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.

Compared to millennials, Gen Z uses social media more overall, with data showing that 90% of Gen Z use social media platforms ...

The creative track teaches you to imagine, design and create the consumer-facing touch points of strategic communication—mass-media advertisements, social media campaigns, buzzworthy promotions and ...