Being attuned to, understanding and adapting to shifting consumer trends will refine your focus and enable your brand to apply itself effectively.

Some Chinese banks have started raising interest rates amid growing bad consumer loans in a dramatic U-turn just weeks after ...

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

Target and Tesla, among others, have been on the receiving end of economic boycotts. At the heart of their rebuilding process ...

Compared to millennials, Gen Z uses social media more overall, with data showing that 90% of Gen Z use social media platforms ...

Taking the consumers’ pulse and understanding their behaviors can help your company better achieve your goals.

Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers. A study published in the International Journal of Business Performance ...

Alibaba Group, Adobe, Digital Realty Trust, Rocket Companies, and BCE are the five Digital Media stocks to watch today, according to MarketBeat’s stock screener tool. Digital media stocks are shares ...

Gen Z and Millennials adapt to the latest technological innovations according to their preferences. This generation needs a ...

Financial terms of the deal have not been made public. Regent, which has been steadily expanding its digital media holdings, ...

Announcing the 2025 theme: ‘Understanding Changing Consumer Preferences ... Marketing & Corporate Communications, LAPO Microfinance Bank; Mr Adeola Amosun, Group Media Manager, Tolaram; Mr ...

More Americans than ever are falling victim to sophisticated financial scammers and fraudsters. A federal task force is needed to bring together the resources to effectively push back against ...