But there are literally dozens of media monitoring platforms to choose from, and all kinds of big promises are being made about which of them can do what. Just evaluating the options is enough to make ...

So brands know there's an opportunity, and they fear being left out if they aren't tapped in. But what's the difference between monitoring social media and listening to social media? Many times those ...

AI-Driven Insights for Smarter Decision-Making The role of Artificial Intelligence has expanded to play an important role in media monitoring. Actus X integrates AI-powered analysis to extract ...