When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Millennials and Gen Z are increasingly using anti-ageing products as moisturisers and serums driven by social media marketing ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Transparency Over Glitz In a bold move, boAt invited food-tech educator and influencer Revant Himatsingka aka FoodPharmer to ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

At a time when most new-age brands are rushing to maximise performance marketing spends, NxtQuantum Technologies is taking a ...

At IPRCCC 2024, marketing leaders unpacked how emotional relevance, integrated communication, and consumer trust are ...

The Portuguese market was first s2i’s first international expansion with the incorporation of Masemba and Media Capital ...

Among UK grocery giant Sainsbury’s six strategic priorities in its three year Next Level plan, two stand out - scaling ...

User-generated content (UGC) has long been a powerful tool in marketing, especially in the fashion industry. As consumers ...