Remember the ads that stayed with you? Today’s brands are chasing clicks, not connections. But is the big brand idea really ...

Ornico, in collaboration with World Wide Worx and Ask Africa, has released the 15th annual edition of the Social Media Landscape Report. The 2025 report, themed “The Era of Digital Doubles,” explores ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Higher U.S. tariffs and intensified market competition weighed on performance for the April-June period, the South Korean consumer-electronics giant said. "The slowdown reflects continued weakness in ...

Strictly Necessary Cookies enable the basic features of our websites and mobile apps, such as booking a stay and signing in securely. Functional Cookies allow our websites and mobile apps to remember ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

Experts agree that while you don't have to spend three figures on your products, some higher-priced items have value.

Kodak's name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become an ...

The story of The Highlands Current begins with the vision of one man. He crafted it, funded it refined it and enlisted a committed group of men and women to carry it forward. Thousands now read the ...

Swedish Match, a subsidiary of Philip Morris International, makes the ZYN pouches. The FDA's authorization noted the pouches ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

As you might’ve noticed from our latest Creator Economy database update, fundraising by creator startups in the second ...