Nike's 9% quarterly revenue decline was better than the 11% drop analysts expected, though the company struggled in China.

Athletic apparel brand Nike (NYSE:NKE) reported in Q1 CY2025, but sales fell by 9.3% year on year to $11.27 billion. Its GAAP ...

Anta Sports exhibits strong financial health, holding CNY 24 billion in net cash as the end of 2023. While a large acquisition could potentially alter this position, the company's history suggests a ...

The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s ...

Nike Inc.’s top strategy and communications executives are leaving the company, adding to the list of senior leadership ...

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one ...

Like Nike, Apple’s advertising rarely focuses on technical specifications. Instead, it showcases the transformative power of its products, highlighting how they empower individuals to create, connect, ...

Nike is a prime example of a brand that got it right. Through its bold, empowering advertising, Nike challenged outdated perceptions and showcased real female athletes, encouraging women to ...

Nike embodies a champion mentality ... Check out how other brands use personality traits in marketing here. These examples illustrate diverse ways brands can evoke strong personalities that resonate ...

Please view our affiliate disclosure. In the rapidly evolving landscape of outdoor advertising, Digital Billboard Advertising Companies are at the forefront of innovation, harnessing the power of ...

Angel City, for example, plot out their storytelling ... take the lead on the last stage of the process. Nike collaborates with the NWSL on marketing, but at this point, introducing the jerseys ...