When Devin Booker became Nike Basketball’s 24th NBA signature athlete in 2023, the company’s staff honored him with a ...

The center of the college basketball universe has shifted from Iowa City to Los Angeles. And JuJu Watkins has snatched the torch.

Liz Kitley, A'ja Wilson's teammate with the Las Vegas Aces, shared her reaction after receiving the reigning WNBA MVP's first signature shoe, the Nike A'One.

The USC women's basketball ... and Chelsea Gray. She became the first high school athlete to sign with Klutch Sports, the same agency that represents James, and signed with Nike as one of its ...

New York Liberty franchise star Sabrina Ionescu has made an irreplaceable impact on the basketball world ... her model over others. The Nike Sabrina 2 “Iron Grey” returns in Iron Grey/Hot ...

Deion Sanders will forever be a sports icon long after his coaching career is over. Shortly after he made the decision to ...

New York Liberty franchise star Sabrina Ionescu has made an irreplaceable impact on the basketball world with her ...

This was a wholly different process than the one that created the Mets’ City Connect jerseys last season. That was designing a uniform out of the ether to match a Nike prompt. The Mets’ new ...

Nike is selling Luka 3 basketball shoes for only $85. The original retail price of the shoes was $130, so buyers are saving nearly 35%. Four of the five colorways are on sale for that low price ...

Kobe Bryant sneaker releases included special versions of the classic Air Force 1 sneaker with details referencing the late ...

Route Thirty Consulting, a collaboration between two-time NBA champion Norris Cole and Carlisle girls basketball coach Kelsey Stasyszyn, will again offer a pair of Nike camps this summer at ...

Major League Baseball's City Connect uniforms, which launched in 2021, have done exactly that. Nike has worked with MLB teams to create a uniform that reflects each baseball city's culture and ...