Football legend Deion Sanders' first signature Nike shoes are dropping in Dallas Cowboys colors on October 31, 2025.

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such ...

Los Angeles Lakers forward LeBron James said he signed with Nike in 2003 for the signing bonus not because of Michael Jordan.

The NFL has ended a multi-year exclusive partnership with an apparel company that has increasingly come under scrutiny from ...

For decades, Nike has reigned supreme in the NFL's apparel game, outfitting every team and dominating the field with its ...

Under Armour Inc. has signed a deal with the National Football League to be its official provider of footwear and gloves, reconnecting the athletic brand with the most popular U.S. pro sport after a ...

The NFL has named Under Armour as its official footwear and glove partner, allowing players to wear Under Armour cleats and ...

The NFL announced that it reached an agreement with Under Armour for the apparel company to become the official footwear and ...

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A major partnership was announced between Under Armour and the National Football League to become an official footwear and ...

Under Armour is back as an NFL partner. Five years after the previous Under Armour and NFL deal ended, the two parties have ...