With Guinness is back on the front of a football shirt after three decades, sports partnerships lead Jamie Brooks explains why it chose Bristol City Women for its return.

Motherwell extended their unbeaten Scottish Premiership run to six games with the Fir Park side still to suffer defeat this calendar year after victory over Aberdeen.

Wrexham FC have teamed up with Ralph Steadman, from Loose, near Maidstone, who has created designs for a range of clothing for fans. Mr Steadman became internationally renowned after his collaboration ...

An IOC spokesperson said they "acknowledge the historical issues of 'Nazi propaganda'" related to the Berlin competition.

When five-star linebacker Tyler Atkinson chose the Texas Longhorns over his home state powerhouse program, those in the football recruiting world turned their h ...

From wacky ’90s creations to sleek modern designs, these Premier League kits have gone down as all-time greats.

Jamaica's newest football kits celebrate both Bob Marley's life and the rich musical tradition of the island nation.

Every team has either a new home or away kit released for the next two years. Which ones are the most eye-catching?

The Tuesday kit release did not include all of the new kits, and some teams will get the honor of a third kit to be unveiled ...

Puerto Rican musician transformed high street fashion into a symbol of cultural power and accessibility ...

Once the reserve of mud-caked public schoolboys, the rugby shirt is now embraced by outfitters across the globe.

Every Super Bowl halftime show in NFL history by year, from 1967 to last year's performers originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here. The ...