While no one was begging for a reformulation of the Olaplex no.3, the no.3 plus complete repair treatment proves it was ...

Olaplex has reformulated the no3 hair perfector – and it repaired my dry hair in just 3 minutes - Was the cult brand’s ...

NEW YORK, Feb. 23, 2026 (GLOBE NEWSWIRE) -- Olaplex Holdings, Inc. (“OLAPLEX”), today announced that it plans to report fourth quarter and fiscal 2025 financial results before the market opens on ...

Three editors put the new version of Olaplex's best-selling treatment to the test.

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s ...

Powered by OLAPLEX's patented Bond Building Technology (TM) and its new Damage Defense Cationic Complex, No.3PLUS brings professional-grade repair into a faster, simpler, more modern ritual that fits ...

Now you can get soft and smooth hair in less than three minutes.

From Rosalía to Olympian Alysa Liu, 2026 is the year everyone is wearing highlights in the most unexpected ways.

The voluminous chop captures the same je ne sais quoi that Nia Long, Halle Berry, and Naomi Campbell embodied during that era.

Skin experts explain exactly what a vitamin C serum is and why it deserves a spot in your routine. Plus, the best vitamin C ...

Just like our skin, our hair has a natural barrier, too. Here are the best hydrating products to repair and strengthen that ...