While no one was begging for a reformulation of the Olaplex no.3, the no.3 plus complete repair treatment proves it was ...

Formely a hair stylist’s best kept secret and now a global household name, Olaplex requires little introduction. The beauty ...

Powered by OLAPLEX's patented Bond Building Technology (TM) and its new Damage Defense Cationic Complex, No.3PLUS brings professional-grade repair into a faster, simpler, more modern ritual that fits ...

But before opening your wallet, it’s important to know that pre-shampoo treatments aren’t necessary for everyone, experts say. Ahead, cosmetic chemists, a dermatologist and a hair stylist break down ...

Three editors put the new version of Olaplex's best-selling treatment to the test.

A new campaign starring Olaplex Chief Hair Officer Chloe Fineman brings the brand's most advanced repair science to life.

Vogue Williams looked amazing at the BAFTAs, and we've tracked down the £30 hair oil that created the mirror-like shine for her glamorous red carpet hairstyle ...

One shopper says: "I've experienced a very quick, noticeable improvement in my skin's texture and appearance. This has also already visibly reduced the appearance of cellulite on my upper legs and ...

Vogue Williams hit the BAFTAs 2026 red carpet and all eyes were on her hair’s mirror-like shine. To copy her look, this £30 hair oil is essential – and it works in one use ...

With the simple make-up trend growing in popularity, Cult Beauty’s in-house beauty expert Rina Teslica reveals how to recreate the ‘windswept romance’ look.

In an industry where there is an overwhelming amount of product launches daily, Product Of The Week helps you cut through the noise. To help you find your new beauty and wellness favorites, this ...