Philip Odiakose has advised Public Relations practitioners on the need to make Return on Objective (ROO) their priority, instead of the much-favoured Return on Investment (ROI), to avert misplaced ...

[iStockphoto] A section of public relations practitioners thinks that journalists shouldn’t venture into the Public Relations field. In her opinion in The Standard recently, Ms Abigael Jemutai ...

Through case studies, learn strategies that public relations practitioners need to know to successfully manage issues and communicate effectively with external audiences, including news media. Learn ...

Students use case studies and focus on strategies that public relations practitioners need to know to successfully manage issues and communicate effectively with external audiences, including news ...

Accra, March 1, GNA – Public relations practitioners in Ghana have been urged not to develop a phobia for Artificial Intelligence (AI) tools but rather embrace and adapt them to enhance their work.

Students regularly publish their work, recognized by public relations practitioners. Public relations is relationship-based. Initial courses will provide you with a broad overview of the field, ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...

Public relations practitioners: 82% of graduates are employed within two years of graduation. These graduates are employed across nine different industry categories with more than 60 different job ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

How Much Does a Public Relations Specialist Make? Public Relations Specialists made a median salary of $66,750 in 2023. The best-paid 25% made $92,290 that year, while the lowest-paid 25% made ...