Publicis is pairing AI-powered marketing with strong client retention, growing free cash flow, and a major data acquisition.
Publicis contests India's antitrust investigation, arguing for recognition of its Indian unit instead of the global brand ...
Publicis challenges India's antitrust body over ad industry crackdown, arguing "Publicis Groupe" was wrongly named instead of ...
The creator economy is attracting major brand investment, but the future depends on whether they can scale without ...
A wave of M&A deals in areas like influencer marketing, talent management, and podcasting show the parts of the creator industry that have matured.
A storefront in Los Angeles was turned into a cinematic, projection-based doll’s house experience inspired by The Testaments ...
WPP Media CEO Brian Lesser asked Green whether he felt The Trade Desk was misunderstood and Green responded in the affirmative.
From where I sit, audio – podcasts and streaming music alike – holds structural advantages the saturated, overbid channels have lost – and they explain why the most disciplined buyers are already ...
X's lawsuit against the nonprofit organization incited wider debate about the influence that advertisers may be able to exert on right-leaning media.
At e4m TechManch 2026, the Saptharushi Founding CEO said India's DPDP era demands neutral data infrastructure, warning that ...
AI is reshaping the media and marketing industries at warp speed. Adtech and martech startups are raising millions of dollars from venture capital firms on the back of the AI wave. Many of these ...
Ogilvy Singapore’s ‘Vaseline Verified’ has established an early lead in the race to become the year’s most celebrated piece ...