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Millions of Americans will tune into the 2025 Super Bowl on Sunday not only to watch the championship game, but also to check out the big-budget commercials from some of the nation's biggest ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

In 2025, FOX sold 10 of its 30-second Super Bowl commercial spots for over $8 million each Bud Light; Uber Eats Super Bowl commercials don’t come cheap. Since the first championship game in 1967 ...

and Twin Peaks (1990–2017), his influence extends far beyond the silver screen. Between 1988 and 2014, he directed 29 commercials, each imbued with the same atmospheric, bizarre and offbeat ...

Even if you don’t know the difference between a touchdown and a turnover, everyone tunes in for the iconic halftime show and of course, the commercials! If I’m being honest, Super Bowl ...

Brands and advertisers with millions riding on the success of commercials to be aired during the 2025 Super Bowl broadcast are also hoping to score. Here's a look at how much money goes into Super ...

When it comes to live television, DVR recordings made it possible to skip the commercials without much effort. Many streaming services offer the ability to pay extra each month to avoid being ...

"New jingle spreads around the world" 1990: Nike, "Announcers and athletes" 1989: American Express, "Saturday Night Live" The USA TODAY app gets you to the heart of the news — fast.

Whether it's because of the actual football, the halftime show, Taylor Swift, or the best Super Bowl commercials, the Big Game attracts thousands of viewers around the world each year — and if ...

No, it’s not the Los Angeles Raiders. It’s the most important Super Bowl commercial of all time. Apple’s iconic Macintosh advert, simply called “1984” and based on George’s Orwell’s ...

It's the one day of the year people don't complain about commercials. OK, that's not true. People will certainly be complaining Sunday about the commercials, but it will be because of the very ...