Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Hellmann’s big Super Bowl ad this year stars Meg Ryan and Billy Crystal reunited at New York City’s iconic Katz’s Deli to re-enact their famous scene from the 1989 Nora Ephron romantic comedy “When ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

While we wait for the Chiefs and Eagles to take the field, there are some things that we can start looking at for the Super Bowl -- commercials. In recent years, companies have begun teasing and ...

Apple's iconic "1984" commercial, which introduced the Macintosh computer to the world, aired 41 years ago today during Super Bowl XVIII. Directed by Ridley Scott, the advertisement was designed ...

The new commercial, called “Westside’s Finest,” features Barris, Omari Hardwick, Lionel Boyce, Lauren London and Nelson Franklin as the family that runs a local convenience store changes ...

Copyright 2025 The Associated Press. All Rights Reserved. Fuji Television headquarter building is seen Friday, Jan. 17, 2025, in Tokyo. (AP Photo/Eugene Hoshiko) Fuji ...

Fans hoping for a Desperate Housewives revival might have to content themselves with Marcia Cross’ 15-second reprise as Bree Van de Kamp in a new French advertisement for a television festival.

Cindy Crawford and Ben Affleck have both won the game within the game by appearing in popular Super Bowl commercials. (Courtesy of Pepsi, Dunkin’) ...

ST. LOUIS — Anheuser-Busch will once again sponsor a series of commercials in the highly sought-after breaks during the Super Bowl on Feb. 9. This year’s five ads will feature Michelob ULTRA ...