Brigham Young Cougars forward Richie Saunders (15) yells to his teammates as the Brigham Young Cougars play the Alabama ...

In the 1950s, Saunders' great-grandfather Francis Nephi Grigg (as well as his brother) co-founded frozen foods company ...

The men’s basketball NCAA Tournament is famous for bringing players’ unusual stories to broader attention. And in an era ...

Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...

BYU star Richie Saunders has turned plenty of heads with his accomplishments on the court, but he's also garnered a ton of ...

BYU's Richie Saunders isn’t just a rising star on the basketball court—he’s also part of a legacy that’s deeply ingrained in American food history.  Thanks to ...

The NIL deal isn’t just a historical nod—it ... “We’re teaming up with basketball hotshot Richie Saunders, the great-grandson of Ore-Ida founder and inventor of Tater Tots, to give ...

BYU is both winning and carb-loading thanks to Cougars star Richie Saunders and his family connection to a potato empire.

The line between those two ideas has been blurred, to say the least, but one BYU star entered the NCAA Tournament with an old-school NIL deal. Richie Saunders inked a sponsorship deal with Ore-Ida ...

Madness star for the BYU Cougars has an absolutely incredible NIL deal, it was revealed this week during their game.